adCore™ maximization

adCore's™ maximization module is designed to optimize your campaign's performance through the use of advanced optimization algorithms including: ROI (return on investment) driven bid management, ad performance optimizer and more.

Dramatically improve your campaign’s performance

adCore™ helps maximize your campaign's performance by driving more traffic to your site, lowering the average CPC through specialized optimization methods and maximizing the overall ROI of your paid search campaigns.

ROI driven bid management

adCore™ maximization module offers both Ad Group level and keyword level ROI driven bid management algorithms. All you need to do is set your ROI goal and the adCore™ bid management algorithm will do the rest.

• Keyword level bid management – automatically determine the optimal bid per Keyword based on your Cost/Conversion, Cost/Transaction or Value/Cost goals. adCore™ then uses an advanced reverse engineering algorithm in order to meet these goals.
• Ad Group level bid management – automatically determine the optimal bid per Ad Group based on your Cost/Conversion, Cost/Transaction or Value/Cost goals. adCore™ then uses an advanced reverse engineering algorithm in order to meet these goals.
• First page bids – increase keyword maximum CPC bids according to the first page bid set by the advertising channel, helping to keep your campaign keywords active at all time.
• Ads optimization – testing different ad creatives has never been easier. Automatically choose the best Ad based on its CTR, Conversion rate or CTR * conversion rate (maximize overall conversion rates).
• Keyword cleanup – remove keywords where the CTR is below a certain percentage or cases where the cost/conversion is above a specified value.
• Campaign scheduler – increase or decrease the total budget for the campaign based on specific time periods that have higher or lower returns or automatically pause and resume campaigns based on a set schedule.
  

Optimization reports

adCore™ optimization reports offer aggregated performance reports based on the campaigns ad texts and keywords. Aggregate data based on a number of factors and establish what leads to conversions accross multiple ad groups.

• Aggregated ad performance – aggregate ads across entire campaigns to establish top performing ads or which headline and display URL lead to the highest conversion rate.
• Aggregated keyword performance – establish which keyword clusters are the top performing and which are underperforming, providing you with the information required to correctly set bids for specific brands or categories.

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Find out how adCore™ can dramatically improve your own PPC campaigns. Simply fill out the form below and an adCore™ specialist will contact you shortly.