Banner

An advertisement presented on a web page, usually using Flash or Gif technologies. Lately some sites have been using video for these types of ads.

The banner is basically the most basic form of advertising on the Internet, and the most common method of paying for it is the payment of a thousand exposures (CPM).

This kind of advertising receives the lowest rates of clicks in comparison to more aggressive forms of advertising such as pop-ups and top layers, although it is considered to be more user-friendly to the visitor since it is less invasive and aggressive.