Link Popularity

The measure of the “popularity” of a given Internet page. Link popularity is a number that includes the internal and external connections that direct traffic to a specific page on the Internet.

This is among the most important criteria in determining the final ranking of a web page in the search results of a search engine, which operate according to logic stating that there is direct relationship between the number of connections directing traffic to a specific web-page, and the “importance” of the page.

Search engines do not place an identical importance on every connection, but rather on the relevance of the site from which the connection is directed and other criteria.