Pay Per Click (PPC)

A method of payment for advertising on the internet which is dependant upon the number of hits received by the advertiser, regardless of any action taken by the visitor, such as contacting and or purchasing. This method is considered, by most, to be less effective for sites than Cost per Mille, yet better for advertisers since the advertiser pays only for every click on their ad. This is a very popular method, especially on text sites and links sponsored by the search engines.